On 24th of October, the GREENMO project hosted a webinar dedicated on best practices and insights for the governance and integration of mobility hubs. This seminar brought together public transport authorities, shared mobility providers, project managers, researchers and industry experts to discuss the strategic and operational aspects of implementing mobility hubs.
Webinar Objectives
The webinar focused on lessons learned and best practice examples in the governance of mobility hubs, focusing on the importance of mobility hubs, different models of stakeholder collaboration, governance structures and organizational models for successful implementation based on panelists’ experiences.
Key discussion points
Why mobility hubs?
- Mobility hubs provide high value by centralizing multiple transport options in one place, offering users a safe, accessible choice that makes it easier to switch to sustainable modes of transport than using the private car.
Who is involved?
- Property and landowners play a vital role in both the physical provision and operational success of mobility hubs, often requiring strategic public-private collaboration to support the sustainability and accessibility of hubs over time.
- Private mobility providers: A key challenge is balancing among financial viability, making hubs attractive to shared mobility providers, while meeting public sector budget constraints.
- Building a collaborative decision-making process and a network of stakeholders is essential.
- Each phase of the hub implementation process – planning, development and evaluation – benefits from having a designated lead actor, typically a city or municipality.
What governance tools are available?
- The governance model should start with a clear vision for local, individual mobility to guide the successful design and location of hubs.
- Speakers highlighted the need for balance in agreements details: while formal contracts help to define specific roles and provide security to public-private arrangements, at the same time too much detail can hinder flexibility.
- Moving from negotiation to co-creation lays the foundation for sustainable, mutually beneficial partnerships.
How are mobility hubs organized?
- Challenges arise when the public sector does not actively involve private operators in planning; hubs may end up being located where private providers cannot sustain operations.
- A good practice example from the MOVE21 project in Gothenburg showed a successful ‘Mobility Hub Hotel’ where the city led an inclusive process, inviting private and public stakeholders to an open working group. This collaborative structure helped to attract private actors and strengthen partnerships.
Conclusion
Summing up, the webinar highlighted the importance of collaborative planning, including local mobility needs and private perspectives in the planning process, as well as the issue of strategic governance for the integration of Mobility Hubs into public mobility systems. The lessons learned will support the future development of the GREENMO outputs and the further implementation of Mobility Hubs in the Mediterranean region!
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